by K | Mar 18, 2025 | Case Study, Entertainment Industry, Marketing, Music Business, Music Marketing, Strategic Marketing
Taylor Swift performs in front of her “Lover” house – a house that represents all of her different eras, during The Eras Tour in Atlanta, Ga., on April 30, 2023. / The Fandemonium Taylor Swift has always been a master of reinvention, but her decision...
by A | Mar 14, 2025 | Fan Engagement, Marketing
Taylor Swift has sent a handwritten letter to an 11-year-old fan who had been thanking postal workers in the United States for their help during the coronavirus pandemic. In today’s digital age, fan engagement is more critical than ever for artists aiming to build...
by K | Feb 9, 2025 | Marketing, Merchandise, Music Marketing
Fans line up to buy merch from Nick Carter during his “Who I Am” tour. / The Fandemonium Launching a new merch line is more than just slapping a logo on a t-shirt—it’s about creating something that resonates with fans and makes them want to wear and share...
by A | Feb 4, 2024 | Music, Pop Culture & More
While we bask in the wonders of Taylor, Olivia, and Janelle on the 2024 Grammys, we can’t help but think back to some of the most unforgettable performances in the previous 65 years of the award show. Here’s our top 10: Michael Jackson – 1988: The King of...
by K | Jan 28, 2024 | Pop Culture & More
As a fan of Taylor Swift since her debut single, “Tim McGraw,” I have been privileged to witness her evolution from singing songs about unrequited love in high school to powerful anthems about getting even. However, since she started dating Kansas City...
