by K | Mar 18, 2025 | Case Study, Entertainment Industry, Marketing, Music Business, Music Marketing, Strategic Marketing
Taylor Swift performs in front of her “Lover” house – a house that represents all of her different eras, during The Eras Tour in Atlanta, Ga., on April 30, 2023. / The Fandemonium Taylor Swift has always been a master of reinvention, but her decision...
by K | Feb 20, 2025 | Entertainment Industry, Fan Engagement, Marketing, Merchandise, Music Business, User-Generated Content
Fan-centric marketing is revolutionizing the music industry, aligning perfectly with how fans engage with artists and consume music in the digital age. Today, fans are constantly connected through smartphones, laptops, and social media. They’re discovering new music...
by A | Feb 16, 2025 | Entertainment Industry, Music, Music Business, Strategic Marketing
Super Bowl halftime shows are typically filled with spectacle, high-energy performances, and star-studded lineups. But when Kendrick Lamar graced the stage at Super Bowl LIX, his performance was much more than just a musical showcase, it was a profound cultural...
by A | Feb 3, 2025 | Fan Engagement, Music Business, Music Marketing, Strategic Marketing, User-Generated Content
The music industry has changed dramatically over the past few decades, from the decline of CDs and physical album sales, to the rise of streaming platforms. One of the biggest shifts is the growing power and influence of fans in shaping artists’ work. Today,...
by K | Jan 27, 2025 | Entertainment Industry, Music Business, Music Marketing, Strategic Marketing
Looking back on the things we’ve done (no pun intended) is always a fun vibe. Nostalgia gives us those warm, fuzzy feelings that transport us to a simpler time. For legacy artists, tapping into that nostalgia is often a surefire way to keep fans engaged. After all,...
by A | Jan 20, 2025 | Entertainment Industry, Fan Engagement, Music Business, Music Marketing
In the entertainment industry, where audiences have an endless array of choices, artists often wonder: What do my fans really want? While the answer can vary depending on the artist’s medium and audience demographics, there are universal themes that resonate across...
