by K | Feb 20, 2025 | Entertainment Industry, Fan Engagement, Marketing, Merchandise, Music Business, User-Generated Content
Fan-centric marketing is revolutionizing the music industry, aligning perfectly with how fans engage with artists and consume music in the digital age. Today, fans are constantly connected through smartphones, laptops, and social media. They’re discovering new music...
by A | Feb 3, 2025 | Fan Engagement, Music Business, Music Marketing, Strategic Marketing, User-Generated Content
The music industry has changed dramatically over the past few decades, from the decline of CDs and physical album sales, to the rise of streaming platforms. One of the biggest shifts is the growing power and influence of fans in shaping artists’ work. Today,...
