by K | Mar 18, 2025 | Case Study, Entertainment Industry, Marketing, Music Business, Music Marketing, Strategic Marketing
Taylor Swift performs in front of her “Lover” house – a house that represents all of her different eras, during The Eras Tour in Atlanta, Ga., on April 30, 2023. / The Fandemonium Taylor Swift has always been a master of reinvention, but her decision...
by K | Feb 9, 2025 | Marketing, Merchandise, Music Marketing
Fans line up to buy merch from Nick Carter during his “Who I Am” tour. / The Fandemonium Launching a new merch line is more than just slapping a logo on a t-shirt—it’s about creating something that resonates with fans and makes them want to wear and share...
by A | Feb 3, 2025 | Fan Engagement, Music Business, Music Marketing, Strategic Marketing, User-Generated Content
The music industry has changed dramatically over the past few decades, from the decline of CDs and physical album sales, to the rise of streaming platforms. One of the biggest shifts is the growing power and influence of fans in shaping artists’ work. Today,...
by K | Jan 27, 2025 | Entertainment Industry, Music Business, Music Marketing, Strategic Marketing
Looking back on the things we’ve done (no pun intended) is always a fun vibe. Nostalgia gives us those warm, fuzzy feelings that transport us to a simpler time. For legacy artists, tapping into that nostalgia is often a surefire way to keep fans engaged. After all,...
by A | Jan 20, 2025 | Entertainment Industry, Fan Engagement, Music Business, Music Marketing
In the entertainment industry, where audiences have an endless array of choices, artists often wonder: What do my fans really want? While the answer can vary depending on the artist’s medium and audience demographics, there are universal themes that resonate across...
by K | Jan 8, 2025 | Entertainment Industry, Fan Engagement, Music Business, Music Marketing, Strategic Marketing
The music industry moves ridiculously fast. One day, a song is everywhere, and the next, it’s completely forgotten. They don’t call them one-hit wonders for nothing. The big question is – how do artists manage to stick around for years or even decades? The...
