by K | Mar 18, 2025 | Case Study, Entertainment Industry, Marketing, Music Business, Music Marketing, Strategic Marketing
Taylor Swift performs in front of her “Lover” house – a house that represents all of her different eras, during The Eras Tour in Atlanta, Ga., on April 30, 2023. / The Fandemonium Taylor Swift has always been a master of reinvention, but her decision...
by A | Mar 14, 2025 | Fan Engagement, Marketing
Taylor Swift has sent a handwritten letter to an 11-year-old fan who had been thanking postal workers in the United States for their help during the coronavirus pandemic. In today’s digital age, fan engagement is more critical than ever for artists aiming to build...
by K | Feb 20, 2025 | Entertainment Industry, Fan Engagement, Marketing, Merchandise, Music Business, User-Generated Content
Fan-centric marketing is revolutionizing the music industry, aligning perfectly with how fans engage with artists and consume music in the digital age. Today, fans are constantly connected through smartphones, laptops, and social media. They’re discovering new music...
by A | Feb 16, 2025 | Entertainment Industry, Music, Music Business, Strategic Marketing
Super Bowl halftime shows are typically filled with spectacle, high-energy performances, and star-studded lineups. But when Kendrick Lamar graced the stage at Super Bowl LIX, his performance was much more than just a musical showcase, it was a profound cultural...
by K | Feb 9, 2025 | Marketing, Merchandise, Music Marketing
Fans line up to buy merch from Nick Carter during his “Who I Am” tour. / The Fandemonium Launching a new merch line is more than just slapping a logo on a t-shirt—it’s about creating something that resonates with fans and makes them want to wear and share...
by A | Feb 3, 2025 | Fan Engagement, Music Business, Music Marketing, Strategic Marketing, User-Generated Content
The music industry has changed dramatically over the past few decades, from the decline of CDs and physical album sales, to the rise of streaming platforms. One of the biggest shifts is the growing power and influence of fans in shaping artists’ work. Today,...
