by A | Mar 14, 2025 | Fan Engagement, Marketing
Taylor Swift has sent a handwritten letter to an 11-year-old fan who had been thanking postal workers in the United States for their help during the coronavirus pandemic. In today’s digital age, fan engagement is more critical than ever for artists aiming to build...
by A | Feb 16, 2025 | Entertainment Industry, Music, Music Business, Strategic Marketing
Super Bowl halftime shows are typically filled with spectacle, high-energy performances, and star-studded lineups. But when Kendrick Lamar graced the stage at Super Bowl LIX, his performance was much more than just a musical showcase, it was a profound cultural...
by A | Feb 11, 2025 | Movies, Pop Culture & More
Valentine’s Day doesn’t have to be all about traditional romantic movies and candlelit dinners. For those flying solo this year, why not celebrate the power and resilience of women with a movie marathon that leaves you feeling empowered and inspired?...
by A | Feb 4, 2025 | Books, Movies, Music, Pop Culture & More, Television
Valentine’s Day often brings to mind images of romantic dinners, flowers, and chocolates exchanged between couples. However, for those flying solo this year, there’s no reason to feel left out. Instead of focusing on traditional romantic gestures, why not...
by A | Feb 3, 2025 | Fan Engagement, Music Business, Music Marketing, Strategic Marketing, User-Generated Content
The music industry has changed dramatically over the past few decades, from the decline of CDs and physical album sales, to the rise of streaming platforms. One of the biggest shifts is the growing power and influence of fans in shaping artists’ work. Today,...
