by K | Mar 18, 2025 | Case Study, Entertainment Industry, Marketing, Music Business, Music Marketing, Strategic Marketing
Taylor Swift performs in front of her “Lover” house – a house that represents all of her different eras, during The Eras Tour in Atlanta, Ga., on April 30, 2023. / The Fandemonium Taylor Swift has always been a master of reinvention, but her decision...
by A | Jan 20, 2025 | Entertainment Industry, Fan Engagement, Music Business, Music Marketing
In the entertainment industry, where audiences have an endless array of choices, artists often wonder: What do my fans really want? While the answer can vary depending on the artist’s medium and audience demographics, there are universal themes that resonate across...
