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The Rise of Fan-Driven Content in the Music Industry

The Rise of Fan-Driven Content in the Music Industry

by A | Feb 3, 2025 | Fan Engagement, Music Business, Music Marketing, Strategic Marketing, User-Generated Content

The music industry has changed dramatically over the past few decades, from the decline of CDs and physical album sales, to the rise of streaming platforms. One of the biggest shifts is the growing power and influence of fans in shaping artists’ work. Today,...
Why Fan Loyalty Is the Music Industry’s Secret to Longevity

Why Fan Loyalty Is the Music Industry’s Secret to Longevity

by K | Jan 8, 2025 | Entertainment Industry, Fan Engagement, Music Business, Music Marketing, Strategic Marketing

The music industry moves ridiculously fast. One day, a song is everywhere, and the next, it’s completely forgotten. They don’t call them one-hit wonders for nothing. The big question is – how do artists manage to stick around for years or even decades? The...

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