by A | Mar 14, 2025 | Fan Engagement, Marketing
Taylor Swift has sent a handwritten letter to an 11-year-old fan who had been thanking postal workers in the United States for their help during the coronavirus pandemic. In today’s digital age, fan engagement is more critical than ever for artists aiming to build...
by K | Feb 9, 2025 | Marketing, Merchandise, Music Marketing
Fans line up to buy merch from Nick Carter during his “Who I Am” tour. / The Fandemonium Launching a new merch line is more than just slapping a logo on a t-shirt—it’s about creating something that resonates with fans and makes them want to wear and share...
by K | Jan 27, 2025 | Entertainment Industry, Music Business, Music Marketing, Strategic Marketing
Looking back on the things we’ve done (no pun intended) is always a fun vibe. Nostalgia gives us those warm, fuzzy feelings that transport us to a simpler time. For legacy artists, tapping into that nostalgia is often a surefire way to keep fans engaged. After all,...
by J | May 18, 2024 | Music
Britney Spears vs Christina Aguilera. Taylor Swift vs Katy Perry. The media loves to serve us up a rivalry. We fans eat up the drama of seeing celebrities pitted against each other. Throughout history, there have been many famous feuds that have captured public...
by A | Apr 29, 2024 | Music, Pop Culture & More
The inaugural Backstreet’s Back at the Beach, Cancun event has officially ended and we are all dealing with that post concert/event depression as we head back to reality. Among the events were several activities with members of the group, usually MCed by someone...
